Now is the time of Hybrid Apps

Mobile app market has become one of the most lucrative markets in the world. With the emergence of the internet, the mobile world has grown and so has the digital market. The ability to find everything we need online has made shopping easy and also allowed the sellers to connect on a more personal level with their consumers.

The growing market of mobile apps and the emergence of Hybrid Apps:

With the mobile app market growing at a double digit growth rate, all the firms are looking for a piece of the action. Mobile apps are the biggest media used by the e-commerce sites to reach out to their audience. It is also said that more than 50% of the traffic to e-commerce stores is via mobile and not desktop.

With such a boom in the industry, there was a need to enhance the experience further. Normally, the two types of apps seen in the mobile world are the web apps that run in the browser and the native apps that are designed for the particular OS. Both these platforms have their own pros and cons and both have made their own space in the digital world.

However, in the quest for getting something new for the consumers, developers have come up with the concept of hybrid apps. According to a report by a prominent Mobile App Development Company, hybrid apps are the next big thing as they have the advantages of both native and web apps and can overcome the problems faced by these apps.

What exactly does a Hybrid App do?

As per the reports of professionals providing App Development Services, a hybrid app is like any other simple mobile app found in smartphones. However, these apps use the WebView of the mobile and are basically configured to run the intended website in a full screen mode. These apps are built using Java, HTML, CSS and other web technologies and work just like the web apps.

There are many innate advantages of using hybrid apps that make them a better choice when it comes to choosing between a hybrid and a native app. Some of the major advantages of Hybrid Apps are:

·         The hybrid app uses the WebView and therefore, does not require much resources inside the mobile device to work properly.

·         The hybrid apps have the capability to use the accelerometer, camera, contacts and other features of mobile phone which a normal native app is generally not given the permission too.

·         A hybrid app works just like a native app and the user experience is not compromised in any case whatsoever.

Also, unless a user is some kind of expert, there is no way to clearly distinguish if the app is hybrid or native. The purpose of both the apps is to give seamless access to the user and if the hybrid does it better, then there is no issue that is faced on the end of the consumer.

How will Hybrid Apps shape up the future of mobile app market?

Since the hybrid apps have more features and can utilize the mobile device in a better manner, the future apps are more likely to be based on this technology only. The hybrid apps will have more functions to offer to the user and will not suffer from the drawbacks faced by the native apps. Another major plus point for such apps is the fact that cross platform release is easily possible. In accordance with the feedback taken from a well-known Mobile App Development Company, creating a cross platform app is easier if your app is hybrid as it takes away most of the work. The only change required is in the general UI and the format of the package file that is to be uploaded on the app store.

Thus, hybrid apps will shape up the market for mobile apps in the future with more robust features and better functionality and allow the digital marketers to further penetrate into the growing population of mobile app users.