Do's and Don'ts's of E commerce website development
Nowadays it is extremely easy to develop an E commerce website and enter the fray. However, it is not as easy to stand out from the numerous website already up and about in the market and draw the users in. It is not just enough to get a visitor, it is important to be attractive enough and friendly enough to convert that visitor into a customer. There are a few important tips that should be kept in mind while developing an E commerce website, as per the reports of an ecommerce website design company.
Do's of
E commerce website development:
- Test
and retest your product before launching a site and spending on it. Take
the mood of the market in consideration, run the test with the help of
your friends and family members and make sure that your product is worth
all the effort. It is hard to find faults with your work, but a critical
point of view can go a long way in making it successful. Once you learn
its pros and cons, improve upon it, you can make your website all the more
informative and introduce the audience to it with much more confidence.
- Put up high quality images, and give the product detail in an elaborated, reader friendly manner. Avoid pixilated images and make sure that the text is visible and the user does not have to strain his eyes to read it, says an expert providing ecommerce solutions.
- Suggest
other products once the customer puts a product in his bag. Many products
work best in combination with another product and as an E commerce
website, trying to make it big, you should provide your customer with the
option or suggest the purchase of another product. In the case of clothing
you can help the customer shop a particular look and not leave them
hunting for matching items.
- Make
your website more organized. Put items of a particular category in one
column and so on. Make it search efficient, so that the customer is not
left to hunt all over to find a particular product. This is an important aspect and must be
taken care of, says a senior developer in an ecommerce web development company .
- Check
the working of your website every few weeks. Make a few changes wherever
required and keep up with the changing pace of the E commerce market. All
the products should be just a few clicks away and make the home page
informative and attractive.
- Keep
the safety of the customers in mind. Do not ask for too much information.
Keep their credit and debit card usage secure. Provide cash on delivery
option wherever you can. Multiple payment options work best and are
appreciated more.
- Make
your website mobile friendly. Mobile phones and tablets are the device of
the current generation. Websites that are mobile friendly and accessible
on the go are sure to rate higher that others who don't.
- Shipping
charges are the most unattractive of all E commerce website features.
Shipping charges can be a huge turn off, so bury them, your customers will
love you for it and keep coming back to your website.
- Keep
true to the promises you make to your customers. If your website promises
easy returns, then make the return process easy and friendly for them.
Deliver the product before or on the due date and do not delay it,
- Do
not work in a haphazard manner. Have a full proof plan as to where you
want to go with your website and how you want to see it develop. Jumping
from one obstacle to another and just steering forward won't do any good
and will reflect on your website. Create a blueprint and arrange things
accordingly.
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