Role of SEO in App Promotion

SEO is considered as one of the most powerful tool on the internet. SEO basically helps in deciding the ranking of the website that ultimately affects the organic reach of the website. A website or app having strong SEO does not need much marketing budget as the search engines rank them on the top during search results and people are automatically diverted to the app or the website.

Understanding the powers of SEO:

SEO has been used since a long time to drive organic traffic to the websites. However, in the recent past, SEO has been put to good use for the mobile apps too. Almost all the big e-commerce brands have their own apps supporting their website and a mobile app development company has to ensure that the website and the app of the brand they’re working with are properly conjoined to give the best results.

SEO wields some great powers and some of the prominent effects caused by SEO are listed below:

• A properly optimized website can link the app download pages to itself and drive more app downloads.

• If app pages are optimized, then more people are directed towards the pages prompting them to download the app for their device.

• SEO can help in getting listed in the most popular apps section of the prominent app stores like the Apple App Store and the Google Play Store.

• SEO can help create awareness about an app and subsequently help with brand recognition.

Get the best out of organic search with SEO services :

USA is one of the most important centers of SEO services. Other than the US, local SEO services Australia,India, UAE and the UK are also quite popular, due to the high number of companies giving specialized SEO services for the apps.

Android and Apple apps SEO has become a specialized division of IT services and the industry is booming as the app business grows with a double digit growth rate. Most of the service providers act as a one stop shop and develop, design and optimize the websites as well as the apps using their teams of experts for various fields.

The trend has been on the upside and has made affordable app designing USA,UK and Australia possible due to high competition than the previous times.

Some SEO tips for effective app promotion:

SEO should always be done under the aegis of an expert. This is because SEO is quite tricky and requires a lot of attention. However, some general tips for the people who might not be able to afford SEO experts or hire iPhone App Development Company Australiaor elsewhere, are given in the section below:

• Use brand name in the download links to drive more traffic to your app download page.

• Add brand name to your app name to drive more traffic. If you have a steady flow of traffic for your website, then this traffic can be easily converted to app users using such techniques.

• Use landing pages on your sites to direct people to visit your app download page.

• Use semantic coding to develop an SEO compliant app and get it ranked higher in the play store for getting you more traffic using SERPs of Google Play Store or the App Store.

• Keep updating your app and add new features to keep people engaged. More recommendations and higher ratings from the users affect your SEO positively and ensure higher visibility in the portals.

So, understand the features of SEO before you start putting in your money for marketing. A robust SEO can help you get more downloads without spending much and give you better results in the long term. So, get your SEO on and make your app a hit on the internet.